ABOUT US

 

Inspired by Tradition, Transforming the Present

Welcome to EATE, a clothing brand that fuses the rich cultural heritage of the Basque Country with contemporary innovation. Our story begins in Hondarribia, in 1978, with the inspiring figure of my amona (grandmother). She, a modern woman full of convictions, moved to a small town with her five children and never stopped fighting to maintain its essence and values.

The Art of Transforming

EATE is all about my grandma's legacy—she had this cool talent for giving old stuff a new lease on life. She'd gather discarded things, fix 'em up with love, and turn 'em into these one-of-a-kind treasures. That vibe of renewal and care? It's what drives our brand. We think every piece of clothing can tell a whole new story, and after we work our magic, they're even more special than ever.

We claim what is ours

At EATE, we're all about reclaiming Basque traditional culture, giving it a new vibe that fits modern times. We get inspired by various Basque traditions and put our own twist on them to create stylish, contemporary clothing. Each piece in our collection honors our heritage, designed for those who appreciate authenticity and innovation.

Discover EATE

We invite you to explore our collection and discover how we combine the best of Basque traditions with a modern and creative approach. At EATE, each garment is more than clothing; It is a story of transformation, care and passion for our origins.

Gu (We)

Hello hello! How are you, stylish and fun people? I'm Eider, the crazy mind behind EATE

How it all started?

Well, I'll tell you: imagine a Basque woman crazy about design (that's me) and a serious and entrepreneurial Catalan (yes, Edgar, I'm talking about you!) We met in a call center, yes, seriously! And so, between calls and waiting tones, the spark arose.

With a love for local, 0km and sustainability, we created a brand that is like our family: fun, authentic and always ready for a new challenge! And yes, we adopted Tiago long before EATE was born, you will see him often because he always wants to be at all the parties! So if you want a Basque touch in your wardrobe, EATE is for you!